Lin Menuhin, Diageo Asia Pacific, CSR Director. Mentor

Lin Menuhin, Diageo Asia Pacific, CSR Director. Mentor

Lin Menuhin

Diageo Asia Pacific, CSR director

SEEDtime Mentor








As Corporate Social Responsibility Director for Diageo Asia Pacific based in Singapore, Lin works with both internal and external stakeholders from the public, private and civil society sectors to promote effective alcohol policies aimed at reducing alcohol-related harm. He is also in charge of Diageo's Responsible Drinking and Enriched Communities agenda throughout the region.

Lin has lived and worked extensively in Asia Pacific for over nineteen years. For many years he worked at the investment and government relations consultancy Batey Burn in Beijing, Shanghai and Hanoi. Prior to joining Diageo in late 2005, Lin spent three years in Vietnam with DKT International, a social marketing organization specializing in family planning and HIV/AIDS prevention programs.

Lin holds a BA in East Asian Studies from Princeton University and an MSc in Development Studies from the School of Oriental and African Studies, London University.

Lin is currently supporting SEEDtime as a mentor seeding innovative start-up thinking inside companies.

CSR Best Practices

Really impactful CSR must be a key component of a company's business strategy. There must be innovative and sustainable solutions that benefit a more holistic range of stakeholders from employees through the value chain, down to the beneficiaries at community levels. Lin Menuhin looks at how social enterprise models are shaping Diageo's ambition to be a global thought leader in CSR development

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